Behind the Build: Establishing Our Website Infrastructure for Scale

How do you build a website ecosystem that scales from hundreds to thousands of users—while keeping conversion pathways clear and the user experience strong? 

In the latest episode of my Building in Public series, I break down Faith Driven Movements' complete website strategy, tracing our journey from the early Squarespace days to our current WordPress + Divi setup, and how we’re optimizing every step of the user journey.

You’ll learn more about the Awareness → Consideration → Conversion framework that guides our entire web strategy. I dive into why we transitioned from Squarespace to WordPress and how the combination of Divi and Nexus hosting now powers our ecosystem. We also explore the challenge of structuring multiple sites with hundreds of pages for long-term growth without overwhelming the user.

I also share how we use SEMrush to clean up 404s, fix metadata, and strengthen our overall site architecture. Beyond the technical setup, I discuss our A/B tests on CTAs to drive real results, our tactics for optimizing email signups, and how we’re more effectively connecting people to groups. 

If you’re a marketing leader, web strategist, nonprofit director, or anyone managing digital infrastructure for a growing movement or organization, this episode is for you. Watch the video now! 

If you want help with your YouTube and social media marketing efforts reach out to our team at https://www.amplifysocial.media/. 

Follow me on my other social media accounts:

Instagram: http://instagram.com/nilssmith

Twitter: http://twitter.com/nilssmith

Facebook:  https://www.facebook.com/profile.php?id=508188409 

LinkedIn: https://www.linkedin.com/in/nilssmith/ 

TikTok: https://www.tiktok.com/@nilssmith?lang=en