Building in Public: Marketing Strategy and Brand Guides

Ever wondered what it actually takes to build a marketing engine from the ground up in a faith-driven organization? In this episode, I'm pulling back the curtain on my first year as VP of Marketing at Faith Driven Movements, sharing the real story of the audits, frameworks, and systems that shaped how we now reach thousands of faith-driven entrepreneurs and leaders.

I walk through how I audited what already existed, identified critical gaps in our documentation and systems, and started building rhythms that would actually stick. I explain the core marketing objective that drives everything we do: moving people from content to community to action, and why this progression matters deeply for mission-driven organizations.

You'll see a four-part marketing framework we built. I also share how I applied Alex Hormozi's value equation to our faith-driven audience, balancing dream outcomes with effort and sacrifice. I also explain how centralized resources empower teams and maintain consistency across a growing movement.

This episode is for faith-driven entrepreneurs and investors, nonprofit and ministry leaders, marketing professionals in mission-driven organizations, and teams managing multiple brands. If you're building something that matters, this will help you think more clearly about the systems and frameworks that turn vision into movement.

Watch the video to see the frameworks my team and I use to scale our impact.