Building in Public: Response Infrastructure

In this episode, I reveal why my first marketing hire at Faith Driven Movements wasn't a content coordinator, social media manager, or strategist—it was a Marketing Response Manager. This role focuses on the most overlooked opportunity in marketing: engaging with people who are already reaching out to you.

In this episode, you’ll learn why inbound messages, comments, and DMs are your warmest leads. Discover how a response manager role functions in a remote, multi-brand organization. Hear real examples of social listening and surfacing important mentions to leadership. I also present a step-by-step guide for building a response management system (voice, tone, templates). I’ll further explain why this hire can drive more impact than adding more content or campaigns

If your team is creating content but ignoring replies, this episode will transform how you think about your next marketing hire. Watch the video now!