Should Pastors Have a Personal Brand

branding social media May 02, 2024

Does a pastor need to have a personal brand? 

Let’s discuss the tension between humility and effectiveness when it comes to pastors building a personal branding on social media. Pastors can build connections and reach more people for their church by sharing both personal and ministry moments authentically online. 

I believe a personal platform allows a pastor's message and the church to both grow their local church while also having a wider impact beyond their local congregation. However, pastors must ensure their priorities remain focused in their ministry goals and community. 

Would love to hear your thoughts in the comments! 

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