The ROI of Social Media

Through the years, I’ve been using social media for my marketing clients and for my own brand. I often get asked what its ROI is. While sales, conversion and web traffic can easily be named, I think the ROI goes beyond these. In my latest vlog, I share with you what I have learned that may help you or your organization. What do you think is the best ROI of social media? I’d definitely love to hear from you too!   

 

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Is Twitter Promote Mode Worth It?

social media Sep 11, 2019

I’ve been using Twitter for the past decade and have seen how the platform has gone a long way. More than a year ago, Twitter launched Promote Mode that allows advertisers to promote tweets and market their products or services at $99 a month. In this episode, I share with you my experience with this tool and how it may or may not be a worthy investment for you or your organization. Are you using Twitter Promote Mode? I’d love to hear your thoughts about it.

 

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The 3 Most Innovative Companies in Health Care

technology Aug 28, 2019

In the last two years I’ve transitioned to a new healthcare plan and started paying more attention to it for myself and for my family. With the help of technology, doctor’s appointments, purchase of medicines, and consultations have become more convenient and affordable than ever. Whatever industry we are in, there is a lot to learn from companies that continue to innovate in their own spaces. In this episode, I share with you the top 3 healthcare companies I consider to be most innovative. I’d definitely love to hear your thoughts about them too.

 

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Have You Heard About Facebook's New App: Lasso?

social media technology Aug 21, 2019

With our lives always connected to smartphones, Facebook has taken advantage of it by adding apps to its family every now and then. In this vlog, I share with you Facebook’s newest app, ‘Lasso’. If you haven’t heard of it, watch my vlog as I show you around this new social network, especially for the younger users.

 

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3 LinkedIn Innovations to Pay Attention to in 2019

resources social media Aug 14, 2019

New things are happening on LinkedIn, and in rolling out its latest features, it has become more than just a platform for resumes and job hunting. In the latest episode of my vlog, I share with you the 3 LinkedIn innovations and the unique opportunities these offer.

 

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Top 5 Oculus Go Apps According to an 8-Year Old

You may have watched my Oculus Go product review and the top apps a month into its launch. In this episode of the vlog, my 8-year-old daughter, Emery shares her top 5 Oculus Go Apps that your kids will definitely love too!

 

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Breaking My Apple Addiction

technology Jul 31, 2019

Apple has undeniably made life easy and convenient for me in the last 10 years yet I’m slowly finding myself moving away from the Apple ecosystem and exploring other options. In the latest episode of my vlog, I’m sharing my reasons and would love to know if you have or are considering this transition as well.

 

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My Thoughts on Facebook’s New Cryptocurrency: Libra

Cryptocurrency is becoming more widely accepted sooner than expected, thanks in part to Facebook’s launch of its own cryptocurrency, Libra. For quite some time I’ve been studying about cryptocurrency and believe it can be a big help to nonprofit organizations and churches. In this episode of the vlog, I’m sharing with you why we should be paying attention to Libra and its development, how different it is with other cryptocurrencies, and more.

I’d also love for you to check out the book I co-wrote with Nick Runyon, ‘Crypto for Good’: https://www.amazon.com/Crypto-Good-Demystifying-Cryptocurrencies-Nonprofits-ebook/dp/B07P8BCVVY.

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My Thoughts on Facebook’s New Cryptocurrency: Libra

I think Facebook just created the Facebook of Cryptocurrency. Yes, that would make Bitcoin the Myspace of the crypto world.

Let me explain.

If you haven’t heard, Facebook announced that they will be joining with 100 different partners including companies like Mastercard, Uber and PayPal. I think the best summary from Libra’s whitepaper that explains the currency is in these 3 core points:

  1. It is built on a secure, scalable, and reliable blockchain;

  2. It is backed by a reserve of assets designed to give it intrinsic value;

  3. It is governed by the independent Libra Association tasked with evolving the ecosystem.

Let me quickly explain each point:
1. Libra is built on the same powerful technology that Bitcoin was built on: blockchain. While many have challenged the merits of cryptocurrency, few question the power, security and scale of blockchain technology.

2. The Libra Association will hold a collective of fiat currencies as reserve that will give the “stable...

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Book Announcement: Crypto for Good

cryptocurrency resources Apr 03, 2019

I started paying attention to cryptocurrency about 2 years ago when a friend of mine told me that she invested just a few hundred dollars and that investment turned into 6 figures of value and later 7. Before I began to invest, I wanted to understand what it is and how it works and why in the world something could escalate in value so fast.

I still remember sitting at Starbucks about 18 months ago with my boss, Rick Dunham, where I shared with him my fascination with cryptocurrency and the 2 of us trying to wrap our minds around what it is and the implications that can follow? Unfortunately, we didn’t figure it all out in that hour at Starbucks, but it was the beginning of a journey.

These conversations took me down a path of questions that included:

  • What is money?

  • Why is money worth anything?

  • Why do banks exist?

  • Can money be worth something one day and nothing the next?

  • Do we need a new kind of money?

  • What is blockchain?

  • Is it really possible to build a...

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