The influence of social media and the internet over the past decade is obvious. It’s not a question of whether your organization uses social media, but rather how well your organization uses, manages, and maximizes social media.
One of the questions many ask is: Should I just “outsource” social media management or do it ourselves?
If you’re on the verge of making this decision, not too fast! Join me in this episode and I might be able to help you answer that question.
So, you're thinking about outsourcing your social media. Well, not so fast. I run a social media marketing agency and I want to encourage you not to outsource your social media. Now that said I think there are ways to find good partners to help you run your social media but outsourcing is just the wrong language to start with. So let me explain what I mean when it comes to outsourcing your social media.
So you want some help with social media. You don't feel like you can...
A year ago, everyone went into a frenzy for this invite-only, iOs-ready, audio-based app called Clubhouse. It was like The Next Big Thing on Social Media. And just when it gained its momentum, other social media giants like Twitter introduced the same medium into their platform.
So what does this mean for Clubhouse? Will it be only a matter of time until Twitter Spaces takes off, and then we all forget about Clubhouse? Or has that already happened?
Will Twitter spaces crush Clubhouse? I think so. Let me explain. Clubhouse is the new app around for the last year or so. A lot of people are buzzing around, a lot of people are talking about it, and a lot of people are asking for invites. It's now been around for a little bit.
People are figuring out this new audio social game and how this works. And now Twitter came along and introduced Twitter Spaces. Facebook is in the process of creating Facebook Live rooms. I expect LinkedIn to have similar functionality and features...
As social media platforms strive to keep our attention more and more, we need to set healthy boundaries when it comes to our social media engagement.
Have you watched The Social Dilemma on Netflix? I get that question a lot, and you've probably gotten that question. If you haven't yet watched it, I encourage you to go watch The Social Dilemma on Netflix. It's a fascinating documentary/horror film. I’m gonna talk about it, share my thoughts and what my takeaways are, and what we all need to understand after watching that.
Netflix came out with the documentary Social Dilemma, and it was fascinating. What was fascinating to me is how many people have come to me and said, did you know that social media companies function like this, or do you think it really happens like they were trying to suck us in? And the reality is they're in the business of attention, just like TV and radio historically have tried to keep our attention as long as possible so they can sell more...
Is Clubhouse the next big thing in social media? We don't know. I don't know. It probably is going to be a big deal. It's already caught a lot of momentum at this point, early 2021. But we don't know where this is going. I'm going to share my thoughts of what Clubhouse is, why it's important and what you should do as to whether you should dive in now or wait till later.
Let's talk about Clubhouse. Clubhouse came onto the scene here recently, and I got an invite early on. I started jumping in and playing around and there are some really cool things. It's basically an audio-based social network but it's only on iOS. That's the first flag to me because it's only available to Apple users. (Caving in To My Apple Addiction was probably a good thing) There's a very limited audience for it. But the thing that is really interesting is their launch strategy. They’ve created exclusivity. And so you can only get in if you get an invite. I get so many messages...
Hey, guys! So today we're talking about Mr. Beast. I watched my first Mr. Beast video pod two years ago when he did the Orbeez like putting a million Orbeez in his friend's backyard video. And it caught my attention. The little thumbnail caught my attention and the title caught my attention. And as I was watching, my kids started watching. I've got an 11-year-old and an eight-year-old, and they love Mr. Beast. My wife, she's not such a big fan, but it's on the TV in our house. It's on the mobile devices in our house. We have actually eaten Mr. Beast’s burgers out of their Times Square location. Mr. Beast is taking over YouTube in so many ways and there are so many smart things he's doing that I think we can all learn so we can become a part of The Future of Social Media.
So the first thing that I think every YouTube creator can take away from Mr. Beast, watching his YouTube channel is that we cannot overvalue the thumbnail.
I saw a stat the other day that said less than 1% of your Twitter followers are seeing your tweets. And I started looking at my Twitter engagement and that was close to accurate. And so is it time in 2021 to just abandon Twitter?
Hey there. I'm Nils Smith, your social media guide. And today we're talking about Twitter and whether it's time to bail on Twitter in 2021. And let's see. Let's talk about it. Let's talk about the reasons why you should bail and the reasons why you should stay.
And I'll tell you one reason why you shouldn't bail or stay. I should better stay because you've invested a lot of time. Because you've invested a lot of time, doesn't mean you should just keep investing time. If there's not a good return on investment of your time, your time is your most valuable asset and you cannot waste your time. So if Twitter is not the right social network for you, you shouldn’t keep doing it. MySpace, people invested a lot of time and I invested...
This 2021, I've been diving deep on LinkedIn. I think there's so much opportunity on this platform. I dove into it several years back, spent a lot of time on it, put some great relationships and interactions and then my decision went elsewhere. But I'm back in on LinkedIn on a daily basis and I'm seeing some consistent trends that aren't good. And I think that you can learn from them if you're interested in Crushing LinkedIn in 2021.
In this episode, we're talking about LinkedIn. LinkedIn is a platform that I really enjoy using. I love the functionality, the professional interactions and engagement like Linkedin Live. And I’m seeing some consistent trends of how people are using it that honestly really hurt the platform and make me not want to be there and others not want to be there and are really wasting your time. If you're doing these things, you're not getting the most out of LinkedIn’s platform.
So let's talk about those things.
No, Twitter is not dead in 2021! Twitter is also not Facebook. It doesn't have billions of users. It's not Instagram. It's not LinkedIn. It's Twitter! And Twitter has a place and it's not going anywhere. There are Reasons Why I believe in the Future of Twitter. And if you want to crush it on Twitter in 2021, I'm going to share with you some tips that can help you crush it on Twitter this year.
Now, the first thing you need to do if you want to crush it on Twitter in 2021 is what you need to do on every single social network you engage in. And that's to understand why people are there.
Now, Twitter's one of the first social networks that have been around. It really started as a mass text messaging platform but it's continued to morph and develop. But people are there for news and it's really become a place where people go for news. So if you're getting on there, you don't want to behave like...
Do you remember when YouTube was just known for funny cat videos or tutorial videos? Now that the platform has significantly evolved, we see a lot of new YouTube channels every day offering high-quality entertainment, news, and comedy.
YouTube continues to explode. The time that people are spending on YouTube is significant. It's essentially the new TV and people are actually watching it on their physical TVs. But it's mobile, it's desktop and it's TV. What we're seeing is this time a video view continues to expand.
The time that people are spending at any time on YouTube continues to increase. So, it's not just short cut videos, not even just instructional videos to figure out how to fix your headlight. It's a lot more than that. And it is still funny cat videos and it is still tutorial videos, but it's also for entertainment. It's also like Joe Rogan putting up three-hour, four-hour videos that are getting millions of views. And he's not alone in that. Or you saw the...
With all the new social media platforms emerging, we can’t help but ask: Is Facebook even a thing in 2021 or Is Facebook Going to Die Like Myspace Did?
Truth is, Facebook is very much a thing in 2021. It might not be the cool new thing, but it still has billions of active users around the globe and it's not just Facebook.com. It's a family of apps including its Messenger, its groups, its pages, and its profiles. Facebook even owns Instagram as well, and Messenger on Facebook.com and Instagram have now merged together. Facebook has grown so much through the years and it has no sign of slowing down. It is able to keep up with trends and technology and The Future of Facebook is definitely something to look forward to.
There's so much that's integrating with Facebook and in this episode, I'm going to share with you how you can crush it on Facebook in 2021.
So Facebook is probably not the platform that you're like, ‘I'm going to crush it on Facebook in 2021’...