The influence of social media and the internet over the past decade is obvious. It’s not a question of whether your organization uses social media, but rather how well your organization uses, manages, and maximizes social media.
One of the questions many ask is: Should I just “outsource” social media management or do it ourselves?
If you’re on the verge of making this decision, not too fast! Join me in this episode and I might be able to help you answer that question.
So, you're thinking about outsourcing your social media. Well, not so fast. I run a social media marketing agency and I want to encourage you not to outsource your social media. Now that said I think there are ways to find good partners to help you run your social media but outsourcing is just the wrong language to start with. So let me explain what I mean when it comes to outsourcing your social media.
So you want some help with social media. You don't feel like you can...
Is Clubhouse the next big thing in social media? We don't know. I don't know. It probably is going to be a big deal. It's already caught a lot of momentum at this point, early 2021. But we don't know where this is going. I'm going to share my thoughts of what Clubhouse is, why it's important and what you should do as to whether you should dive in now or wait till later.
Let's talk about Clubhouse. Clubhouse came onto the scene here recently, and I got an invite early on. I started jumping in and playing around and there are some really cool things. It's basically an audio-based social network but it's only on iOS. That's the first flag to me because it's only available to Apple users. (Caving in To My Apple Addiction was probably a good thing) There's a very limited audience for it. But the thing that is really interesting is their launch strategy. They’ve created exclusivity. And so you can only get in if you get an invite. I get so many messages...
Hey, guys! So today we're talking about Mr. Beast. I watched my first Mr. Beast video pod two years ago when he did the Orbeez like putting a million Orbeez in his friend's backyard video. And it caught my attention. The little thumbnail caught my attention and the title caught my attention. And as I was watching, my kids started watching. I've got an 11-year-old and an eight-year-old, and they love Mr. Beast. My wife, she's not such a big fan, but it's on the TV in our house. It's on the mobile devices in our house. We have actually eaten Mr. Beast’s burgers out of their Times Square location. Mr. Beast is taking over YouTube in so many ways and there are so many smart things he's doing that I think we can all learn so we can become a part of The Future of Social Media.
So the first thing that I think every YouTube creator can take away from Mr. Beast, watching his YouTube channel is that we cannot overvalue the thumbnail.
I saw a stat the other day that said less than 1% of your Twitter followers are seeing your tweets. And I started looking at my Twitter engagement and that was close to accurate. And so is it time in 2021 to just abandon Twitter?
Hey there. I'm Nils Smith, your social media guide. And today we're talking about Twitter and whether it's time to bail on Twitter in 2021. And let's see. Let's talk about it. Let's talk about the reasons why you should bail and the reasons why you should stay.
And I'll tell you one reason why you shouldn't bail or stay. I should better stay because you've invested a lot of time. Because you've invested a lot of time, doesn't mean you should just keep investing time. If there's not a good return on investment of your time, your time is your most valuable asset and you cannot waste your time. So if Twitter is not the right social network for you, you shouldn’t keep doing it. MySpace, people invested a lot of time and I invested...
This 2021, I've been diving deep on LinkedIn. I think there's so much opportunity on this platform. I dove into it several years back, spent a lot of time on it, put some great relationships and interactions and then my decision went elsewhere. But I'm back in on LinkedIn on a daily basis and I'm seeing some consistent trends that aren't good. And I think that you can learn from them if you're interested in Crushing LinkedIn in 2021.
In this episode, we're talking about LinkedIn. LinkedIn is a platform that I really enjoy using. I love the functionality, the professional interactions and engagement like Linkedin Live. And I’m seeing some consistent trends of how people are using it that honestly really hurt the platform and make me not want to be there and others not want to be there and are really wasting your time. If you're doing these things, you're not getting the most out of LinkedIn’s platform.
So let's talk about those things.
No, Twitter is not dead in 2021! Twitter is also not Facebook. It doesn't have billions of users. It's not Instagram. It's not LinkedIn. It's Twitter! And Twitter has a place and it's not going anywhere. There are Reasons Why I believe in the Future of Twitter. And if you want to crush it on Twitter in 2021, I'm going to share with you some tips that can help you crush it on Twitter this year.
Now, the first thing you need to do if you want to crush it on Twitter in 2021 is what you need to do on every single social network you engage in. And that's to understand why people are there.
Now, Twitter's one of the first social networks that have been around. It really started as a mass text messaging platform but it's continued to morph and develop. But people are there for news and it's really become a place where people go for news. So if you're getting on there, you don't want to behave like...
With all the new social media platforms emerging, we can’t help but ask: Is Facebook even a thing in 2021 or Is Facebook Going to Die Like Myspace Did?
Truth is, Facebook is very much a thing in 2021. It might not be the cool new thing, but it still has billions of active users around the globe and it's not just Facebook.com. It's a family of apps including its Messenger, its groups, its pages, and its profiles. Facebook even owns Instagram as well, and Messenger on Facebook.com and Instagram have now merged together. Facebook has grown so much through the years and it has no sign of slowing down. It is able to keep up with trends and technology and The Future of Facebook is definitely something to look forward to.
There's so much that's integrating with Facebook and in this episode, I'm going to share with you how you can crush it on Facebook in 2021.
So Facebook is probably not the platform that you're like, ‘I'm going to crush it on Facebook in 2021’...
If you’re looking at building more business relationships in 2021, you should focus on crushing it on LinkedIn!
Too many people perceive LinkedIn exclusively as a platform where you just post your resume and look for a job.. LinkedIn is so much more than that.
In this episode, I share practical tips on how you can maximize LinkedIn through connecting with business professionals in your field.
So you're looking to engage further on LinkedIn. And so many people have perceived this to be a place where you just want to post your resume and hopefully get a job and apply for jobs. But at the end of the day, LinkedIn is a social network. And so while it's a great place to look for a job, at the core it's more than just a job search. It's more than just a job finder. It's a place to build relationships professionally. It's a place to grow and to learn professionally, to connect with others in your field, to connect with others that are connected to your field.
So do you want to crush it on Instagram in 2021? The platform has changed a lot. The growth only continues, but the opportunity is so significant. And so wherever you are in your Instagram game today in 2021, I think you can crush it by doing these things that I'm going to share.
Alright. So Instagram continues to develop. It's a platform that I've been engaged on for many years as a platform actually prioritized three years ago. Every time I go all-in on one specific platform I see a lot of trends. But what has been consistent on Instagram is that it continues to grow month over month, year over year. And I don't anticipate them slowing down in 2021 or even 2022, because Instagram, owned by Facebook, continues to develop and innovate. How? Honestly, primarily by copying other platforms.
But what they've done in integrating DMs into messenger and copying stories from Snapchat and start copying reels from Tiktok is really, really smart and it continues to make this platform...