Are you thinking about outsourcing your social media management? In this video I share a few pros and cons before you decide to hand off the keys.

Social media is pretty much an essential for every organization today, and it’s not a question of if you’re going to be on social media but how well you’re going to be on social media. Keeping up with it all can be too much for many or even most organizations and finding the right agency or contractor to help is extremely valuable.

LinkedIn is now considered the world’s largest professional network on the internet—connecting, interacting, and engaging with people professionally online. With LinkedIn, networking is a lot more seamless and flexible when it comes to searching for job opportunities, profile engagement and interaction, building an online community, and so much more! 

In this video, I’ve formulated four easy steps for you to start your professional journey in LinkedIn this 2023. These helped me become more productive and engaging every time I use the platform and so, I’d love to share these tips with you.

Still got questions in mind? Drop your comments below and I would love to help answer your queries all about LinkedIn.

YouTube is an OG in the social media space. But unlike other platforms that have grown and faded, YouTube continues to only grow with no signs of slowing down! More people are now using the video-sharing network in place of their traditional television-watching behaviors. The average American spends an hour a day on YouTube, making it a huge part of our everyday life! 

YouTube has now become the place where we get education, entertainment, music, and so much more. It is where we are consuming more and more content. All the more reason that you should double down on YouTube in 2023 to stay relevant because the world’s attention will continue to shift to this platform.

So, how can you find success as a creator in 2023? What are the things you need to do? Watch the video to learn more. 

Let me know your thoughts and leave a comment! If you want to dive deeper into this conversation, don’t hesitate to reach me through my socials.

Twitter has since been one of the social media platforms that people go to for real-time news and just about anything! But now that Elon Musk has taken over Twitter, a lot has been going on in the space. This major news in the digital space has stirred conversations both in and outside the community.

So, what do you think about Elon handling Twitter now? Do you think it is going to explode in 2023? Or more like Twitter’s gonna implode and crash?

Let me know your thoughts and leave a comment! If you want to dive deeper into this conversation, don’t hesitate to reach me through my socials.

The influence of social media and the internet over the past decade is obvious. It’s not a question of whether your organization uses social media, but rather how well your organization uses, manages, and maximizes social media. 

One of the questions many ask is: Should I just “outsource” social media management or do it ourselves? 

If you’re on the verge of making this decision, not too fast! Join me in this episode and I might be able to help you answer that question.

So, you're thinking about outsourcing your social media. Well, not so fast. I run a social media marketing agency and I want to encourage you not to outsource your social media. Now that said I think there are ways to find good partners to help you run your social media but outsourcing is just the wrong language to start with. So let me explain what I mean when it comes to outsourcing your social media.

So you want some help with social media. You don't feel like you can...

Is Clubhouse the next big thing in social media? We don't know. I don't know. It probably is going to be a big deal. It's already caught a lot of momentum at this point, early 2021. But we don't know where this is going. I'm going to share my thoughts of what Clubhouse is, why it's important and what you should do as to whether you should dive in now or wait till later.

What is Clubhouse?

Let's talk about Clubhouse. Clubhouse came onto the scene here recently, and I got an invite early on. I started jumping in and playing around and there are some really cool things. It's basically an audio-based social network but it's only on iOS. That's the first flag to me because it's only available to Apple users. (Caving in To My Apple Addiction was probably a good thing) There's a very limited audience for it. But the thing that is really interesting is their launch strategy. They’ve created exclusivity. And so you can only get in if you get an invite. I get so many messages...

Hey, guys! So today we're talking about Mr. Beast. I watched my first Mr. Beast video pod two years ago when he did the Orbeez like putting a million Orbeez in his friend's backyard video. And it caught my attention. The little thumbnail caught my attention and the title caught my attention. And as I was watching, my kids started watching. I've got an 11-year-old and an eight-year-old, and they love Mr. Beast. My wife, she's not such a big fan, but it's on the TV in our house. It's on the mobile devices in our house. We have actually eaten Mr. Beast’s burgers out of their Times Square location. Mr. Beast is taking over YouTube in so many ways and there are so many smart things he's doing that I think we can all learn so we can become a part of The Future of Social Media.

Thumbnail is Important

So the first thing that I think every YouTube creator can take away from Mr. Beast, watching his YouTube channel is that we cannot overvalue the thumbnail.

Thumbnail...

I saw a stat the other day that said less than 1% of your Twitter followers are seeing your tweets. And I started looking at my Twitter engagement and that was close to accurate. And so is it time in 2021 to just abandon Twitter?

Hey there. I'm Nils Smith, your social media guide. And today we're talking about Twitter and whether it's time to bail on Twitter in 2021. And let's see. Let's talk about it. Let's talk about the reasons why you should bail and the reasons why you should stay.

Time Investment

And I'll tell you one reason why you shouldn't bail or stay. I should better stay because you've invested a lot of time. Because you've invested a lot of time, doesn't mean you should just keep investing time. If there's not a good return on investment of your time, your time is your most valuable asset and you cannot waste your time. So if Twitter is not the right social network for you, you shouldn’t keep doing it. MySpace, people invested a lot of time and I invested...

This 2021, I've been diving deep on LinkedIn. I think there's so much opportunity on this platform. I dove into it several years back, spent a lot of time on it, put some great relationships and interactions and then my decision went elsewhere. But I'm back in on LinkedIn on a daily basis and I'm seeing some consistent trends that aren't good. And I think that you can learn from them if you're interested in Crushing LinkedIn in 2021.

In this episode, we're talking about LinkedIn. LinkedIn is a platform that I really enjoy using. I love the functionality, the professional interactions and engagement like Linkedin Live. And I’m seeing some consistent trends of how people are using it that honestly really hurt the platform and make me not want to be there and others not want to be there and are really wasting your time. If you're doing these things, you're not getting the most out of LinkedIn’s platform.

So let's talk about those things. 

Spam Direct Messages

No, Twitter is not dead in 2021! Twitter is also not Facebook. It doesn't have billions of users. It's not Instagram. It's not LinkedIn. It's Twitter! And Twitter has a place and it's not going anywhere. There are Reasons Why I believe in the Future of Twitter. And if you want to crush it on Twitter in 2021, I'm going to share with you some tips that can help you crush it on Twitter this year.

Understand Why People Are On Twitter

Now, the first thing you need to do if you want to crush it on Twitter in 2021 is what you need to do on every single social network you engage in. And that's to understand why people are there. 

People are on Twitter for the news

Now, Twitter's one of the first social networks that have been around. It really started as a mass text messaging platform but it's continued to morph and develop. But people are there for news and it's really become a place where people go for news. So if you're getting on there, you don't want to behave like...