Hey, guys! So today we're talking about Mr. Beast. I watched my first Mr. Beast video pod two years ago when he did the Orbeez like putting a million Orbeez in his friend's backyard video. And it caught my attention. The little thumbnail caught my attention and the title caught my attention. And as I was watching, my kids started watching. I've got an 11-year-old and an eight-year-old, and they love Mr. Beast. My wife, she's not such a big fan, but it's on the TV in our house. It's on the mobile devices in our house. We have actually eaten Mr. Beast’s burgers out of their Times Square location. Mr. Beast is taking over YouTube in so many ways and there are so many smart things he's doing that I think we can all learn so we can become a part of The Future of Social Media.

Thumbnail is Important

So the first thing that I think every YouTube creator can take away from Mr. Beast, watching his YouTube channel is that we cannot overvalue the thumbnail.

Thumbnail...

I saw a stat the other day that said less than 1% of your Twitter followers are seeing your tweets. And I started looking at my Twitter engagement and that was close to accurate. And so is it time in 2021 to just abandon Twitter?

Hey there. I'm Nils Smith, your social media guide. And today we're talking about Twitter and whether it's time to bail on Twitter in 2021. And let's see. Let's talk about it. Let's talk about the reasons why you should bail and the reasons why you should stay.

Time Investment

And I'll tell you one reason why you shouldn't bail or stay. I should better stay because you've invested a lot of time. Because you've invested a lot of time, doesn't mean you should just keep investing time. If there's not a good return on investment of your time, your time is your most valuable asset and you cannot waste your time. So if Twitter is not the right social network for you, you shouldn’t keep doing it. MySpace, people invested a lot of time and I invested...

This 2021, I've been diving deep on LinkedIn. I think there's so much opportunity on this platform. I dove into it several years back, spent a lot of time on it, put some great relationships and interactions and then my decision went elsewhere. But I'm back in on LinkedIn on a daily basis and I'm seeing some consistent trends that aren't good. And I think that you can learn from them if you're interested in Crushing LinkedIn in 2021.

In this episode, we're talking about LinkedIn. LinkedIn is a platform that I really enjoy using. I love the functionality, the professional interactions and engagement like Linkedin Live. And I’m seeing some consistent trends of how people are using it that honestly really hurt the platform and make me not want to be there and others not want to be there and are really wasting your time. If you're doing these things, you're not getting the most out of LinkedIn’s platform.

So let's talk about those things. 

Spam Direct Messages

No, Twitter is not dead in 2021! Twitter is also not Facebook. It doesn't have billions of users. It's not Instagram. It's not LinkedIn. It's Twitter! And Twitter has a place and it's not going anywhere. There are Reasons Why I believe in the Future of Twitter. And if you want to crush it on Twitter in 2021, I'm going to share with you some tips that can help you crush it on Twitter this year.

Understand Why People Are On Twitter

Now, the first thing you need to do if you want to crush it on Twitter in 2021 is what you need to do on every single social network you engage in. And that's to understand why people are there. 

People are on Twitter for the news

Now, Twitter's one of the first social networks that have been around. It really started as a mass text messaging platform but it's continued to morph and develop. But people are there for news and it's really become a place where people go for news. So if you're getting on there, you don't want to behave like...

Do you remember when YouTube was just known for funny cat videos or tutorial videos? Now that the platform has significantly evolved, we see a lot of new YouTube channels every day offering high-quality entertainment, news, and comedy. 

YouTube continues to explode. The time that people are spending on YouTube is significant. It's essentially the new TV and people are actually watching it on their physical TVs. But it's mobile, it's desktop and it's TV. What we're seeing is this time a video view continues to expand.

The time that people are spending at any time on YouTube continues to increase. So, it's not just short cut videos, not even just instructional videos to figure out how to fix your headlight. It's a lot more than that. And it is still funny cat videos and it is still tutorial videos, but it's also for entertainment. It's also like Joe Rogan putting up three-hour, four-hour videos that are getting millions of views. And he's not alone in that. Or you saw the...

With all the new social media platforms emerging, we can’t help but ask: Is Facebook even a thing in 2021 or Is Facebook Going to Die Like Myspace Did?

Truth is, Facebook is very much a thing in 2021. It might not be the cool new thing, but it still has billions of active users around the globe and it's not just Facebook.com. It's a family of apps including its Messenger, its groups, its pages, and its profiles. Facebook even owns Instagram as well, and Messenger on Facebook.com and Instagram have now merged together. Facebook has grown so much through the years and it has no sign of slowing down. It is able to keep up with trends and technology and The Future of Facebook is definitely something to look forward to.

There's so much that's integrating with Facebook and in this episode, I'm going to share with you how you can crush it on Facebook in 2021.

So Facebook is probably not the platform that you're like, ‘I'm going to crush it on Facebook in 2021’...

If you’re looking at building more business relationships in 2021, you should focus on crushing it on LinkedIn!

Too many people perceive LinkedIn exclusively as a platform where you just post your resume and look for a job.. LinkedIn is so much more than that. 

In this episode, I share practical tips on how you can maximize LinkedIn through connecting with business professionals in your field.

So you're looking to engage further on LinkedIn. And so many people have perceived this to be a place where you just want to post your resume and hopefully get a job and apply for jobs. But at the end of the day, LinkedIn is a social network. And so while it's a great place to look for a job, at the core it's more than just a job search. It's more than just a job finder. It's a place to build relationships professionally. It's a place to grow and to learn professionally, to connect with others in your field, to connect with others that are connected to your field.

And...

Over the years, we’ve been seeing LinkedIn shifting from just being a platform for finding jobs into more of an avenue for networking, growth, new learnings and connection. And now, LinkedIn finally did it...they adopted the Stories feature!

 In this episode of the vlog, I’m going to answer the questions: Should you use this feature? And how should you use Stories on LinkedIn? 

 I’d love to know your thoughts about this new feature in a professional platform like LinkedIn. Comment your thoughts below. 

#SocialMediaGuide #socialmediatrends #linkedinstories #linkedinfeature

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Instagram: http://instagram.com/nilssmith

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Website: http://nilssmith.com

While TikTok remains in the spotlight for short-form looping videos, Instagram has incorporated its equivalent in the new Reels function!

In this latest vlog episode, I share what this feature is and if you should be using it.

And if you have started using it, what are your thoughts about it? Feel free to leave your comment and thoughts about this.

#SocialMediaGuide #socialmediatrends #instagramfeature #instagramreels

Follow me on my other social media accounts:

Instagram: http://instagram.com/nilssmith
Twitter: http://twitter.com/nilssmith
Facebook:  http://facebook.com/nilssmith

Website: http://nilssmith.com

Are you trying to drive traffic from Instagram? While there’s no perfect solution, using a link in bio continues to be the most effective way. In this episode of the vlog, I share with you why you should consider using or perhaps shifting to Taplink for your Instagram link engagement. 

#SocialMediaGuide #Instagram #Taplink

Follow me on my other social media accounts:

Instagram: http://instagram.com/nilssmith

Twitter: http://twitter.com/nilssmith

Facebook:  http://facebook.com/nilssmith

Website: http://nilssmith.com

Taplink: https://taplink.cc/nilssmith