If you’ve been creating content for your social media accounts for months or even years, the practice of checking any growth or success on your hard work is important. For more than a decade I have tried different ways to look into my own platforms as well as my clients’ platforms, and get answers to questions like: Are we doing the right things? Are we reaching the right audience? Are we achieving our goals for this month?

In this episode of the vlog, I share with you the importance of social media analytics, what areas you should focus on when building a dashboard, what tools you can use, and so much more. Check out the vlog now. 

If you want to know about current events, sports, entertainment, church or global happenings, Twitter is the best way to go. Many people think that Twitter already peaked and it’s downhill from here, but I feel quite the opposite. At this point, I believe Twitter will stay relevant in the years to come. Watch this vlog as I share with you why.

There are a lot of strategies out there for creating content but there are just a few basics that you should hold on to in order to reach more people. In this episode of the vlog, I share with you three tips on how to do one of the most fundamental strategies in capturing your audience – asking great questions. Watch the vlog and learn more about this strategy. 

You may be one of the many who created their LinkedIn accounts in the hopes of landing a new job, or maybe you’re someone looking for meaningful professional relationships in the platforms like I do. In the past years, LinkedIn has overhauled its functions and features, thus significantly changing the way people have been using their platform. In this last episode of our mini-series, ‘The Future of Social Media’, Kenny and I focus on LinkedIn, and talk about why leaders should invest more attention on the platform and where it is heading to in the years to come. We’d definitely love to hear your thoughts about the Future of LinkedIn too!  

Over the years, Facebook has earned its title of being the king of social media. Facebook Messenger, Watch, Live, Pages, Groups–the list just goes on and on for what this fascinating platform has to offer. In this episode of our mini-series, ‘The Future of Social Media’, Kenny and I focus on Facebook. How should leaders invest their time and energy on this platform? What should leaders be prepared for in the years to come? We’d definitely love to hear your thoughts about the Future of Facebook too!

One of the platforms that truly encapsulates the 21st century is YouTube. Facebook changed the way we connect, Twitter changed how we get news and our video consumption has been greater than ever thanks to YouTube. As part of our mini-series on ‘The Future of Social Media’, Kenny Jahng and I share our take on the future of YouTube. We’d definitely love to hear your thoughts about the Future of YouTube too!

Having over a billion active users today, Instagram continues to surprise us with how it grows and evolves. As part of our mini-series, ‘The Future of Social Media’, Kenny Jahng and I share our thoughts on Instagram and its functions and features, how leaders can take advantage of the platform and where it is heading to in the years to come. We’d definitely love to hear your thoughts about the Future of YouTube too! 

Since its launch in 2006 and its rise in popularity in 2012, we have seen many changes and breakthroughs on Twitter. Today, over 300 million active users are on the platform sharing content such as a world leader’s thoughts, a sports prediction, or a favorite musician’s breakfast. We wonder: Will Twitter stay longer or has it reached its peak? My good friend, Kenny Jahng, joins me in this mini-series to talk about this and more. We’d definitely love to hear your thoughts about the Future of Twitter too!

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Through the years, I’ve been using social media for my marketing clients and for my own brand. I often get asked what its ROI is. While sales, conversion and web traffic can easily be named, I think the ROI goes beyond these. In my latest vlog, I share with you what I have learned that may help you or your organization. What do you think is the best ROI of social media? I’d definitely love to hear from you too!   

I’ve been using Twitter for the past decade and have seen how the platform has gone a long way. More than a year ago, Twitter launched Promote Mode that allows advertisers to promote tweets and market their products or services at $99 a month. In this episode, I share with you my experience with this tool and how it may or may not be a worthy investment for you or your organization. Are you using Twitter Promote Mode? I’d love to hear your thoughts about it.